Written by Fabian Tassano, this post gives remarkably prescient advice to the Conservatives on how to win the election following this one, after David Cameron has led the party to yet another shameful defeat. Of the thirteen strategies he identifies as being likely to lead to victory, the Tories have abandoned every single one, particularly these:
9) Whatever you do, do not try to imitate the Labour Party or outdo them on their own terms. This will badly backfire. You will be seen as the worst of both worlds: associated with the morally unfashionable Conservative brand, while also repelling those who dislike nanny statism. Interventionism is only appealing if it comes with a trendy ‘radical’ or ‘progressive’ label, and this is something which is beyond your reach.
10) Don’t try to seem cool or trendy. This will never work. The best thing you can do is to seem boring and sensible. That way, when the country’s infrastructure gets badly unstuck (as it will), you will be the safe default option.
With the Tory lead today at 2 points – well within the statistical margin of error, probably – Cameron would do well to heed this advice now, instead of leaving it for his successor to attempt.
Why are the Conservatives so unpopular? Because of no. 9 above. They offer the voters no real alternative at a time when voters desperately want one. The electorate doesn’t expect Labour to offer anything new, but they were hoping for some real radicalism from Camerhoon. Instead they get boring, unworkable, more-of-the-same policies. And this phenomenon makes voters hate the Tories almost more than they hate Labour, because in addition to thinking Tory policies are crap, voters feel betrayed by them, too.